If a new process for handling consumer electronics continues to deliver results, the future of materials handling may include a striking red robot with big digital eyes, bushy digital eyebrows and a quizzical expression hat makes you want to smile. At Genco's campus in Ft. Worth, Texas, Baxter, as the robot is known, is working side by side with team members on a packaging line. The campus includes 1 million square feet of distribution space spread across three buildings and handles the return, repair and refurbishment of consumer electronics products such as cell phones and GPS navigation systems.
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