So much has been said and written about the iPhone in such a short space of time, it is difficult to know where to start a brief retrospective. The story dates back to comments made by Apple's CEO, Steve Jobs, at a conference in 2003. He publicly stated that Apple had no interest in manufacturing a PDA, but that mobile phones would play an increasingly important role as portable information devices. Three years later and the snowball that Jobs set rolling when he made those comments had become a monster: A giant, spinning, unstoppable ball of hype. Awareness levels were sky-high.
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