Viewpoint: Hector Menendez, wireless marketing director, Alcatel-Lucent

摘要

They say that necessity is the mother of invention-and there is a good deal of truth in that when it comes to LTE-Broadcast. Take the case of Verizon in the USA which-little more than two years after the launch of its UE network-says that video now accounts for half of all wireless traffic; in fact Verizon predicts that will increase to more than two-thirds in the next three to four years. Faced with that level of demand, necessity, dictates that operators find a more spectrally efficient method of distributing video and other content-especially in locations having many subscribers demanding similar types of premium content. LTE-Broadcast-or eMBMS-will give operators the capability they need not only to service the demand, but also to offer new services.