Plugged IN

摘要

Have you noticed that the word 'process' has become something of a bete noir these days -with orators resorting to the tired old phrase that they are interested in 'outcomes, not processes'. And so, with constant repetition, the word joins those other epithets of public policy - 'red tape', 'bureaucracy' and 'tick boxes'. But in other spheres we do not take this view. We all know, for example, that when BMW is delivering 'ultimate driving pleasure', the company is looking to buy customers into a sensory experience.