Plugged IN

摘要

Recently I have been asked to speak at a series of Government Communication Network conferences. My challenge is to suggest what central government might learn from how local government approaches corporate communication. I am calling my presentations Three Pillars of Wisdom. They are based on the three big issues identified in the Building Trust Project which is currently being developed by LGcom-munications, LGA and SOLACE. The pillars are: leadership, brand and strategy.