Be wary of words which mean anything to anyone. Advertisers have long-known the power of language to 'sex-up' a product, and this is just as true for local government jargon, not to mention political polemic.Words such as 'strategic' or 'transformation'... and adding 'eco' as a prefix to any word can make it much more palatable - strategic risk assessment, transformational project management, eco-office furniture, anyone?
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