A four-year study of Japanese business-to-consumer (B2C) e-commerce initiatives reveals the innovative ways Japanese corporations exploit traditional aspects of Japanese business and consumer retailing―specifically, the consumer's preference for paying with cash and the willingness of corporations to form cooperative alliances (the keiretsu model)―to further develop the potential of B2C e-commerce. The focal point of these particular research findings? Japan's convenience stores, where services, such as bill paying and the sale of ready-to-eat fast food, have played a far greater role in the overall business than in the United States.
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