In times when the vacant positions compete on limited RF engineering resources, preparation can help. In here I present the term Branding in the Job Market context as the logical preparation to projected recruiting needs. The more recognized a company is among its technology niche, the more likely it is to gain attention to its recruiting efforts. Branding works here the same way it works in the sales & marketing arena. RF engineering talent and knowhow (among few other analog fields) is a scarce commodity these days. It is also hard to estimate the cost of an understaffed project. In today's conditions the marketing task imposed on employers and recruiters "selling" their RF engineering positions is not simple. Unlike some other engineering fields, RF engineering projects are typically not tolerant to "on-the-job-training". RF engineering skills are built over many years of hands-on experience. On the other hand, some skill-sets are very hard to come by, and the wait time for the ideal candidate can extend to months and more.
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