Heavyweight Matchup

摘要

George Lois is, of course, one of the most influential art directors in the history of the profession—creator of the "Think Small" ads for Volkswagen, the "I Want My MTV" campaign that saved the network and launched a cultural phenomenon, and scores of famous covers for Esquire magazine. He is also a boxing fan, and the sport seems to inspire him. Some of his most memorable Esquire covers involved the sweet science, including his visions of Sonny Liston as a black Santa Claus, Muhammad Ali as the martyred Saint Sebastian, and a fallen fighter that just happened to resemble Floyd Patterson—predicting the outcome of the 1962 Liston-Patterson bout.