Finding new opportunities in challenaina times

摘要

One family-owned processor in the Netherlands - which specializes in deboning raw material for supply to further processors - experienced a decline in demand for its products when the pandemic hit. It therefore made the decision to widen its distribution channels and sell directly to consumers. It achieved this by promoting home deliveries across social media channels as well as opening a shop in its local area.These moves resulted in a significant increase in the need for portioned products. Marel worked alongside the processor to find a solution that could help it ramp up production of portioned products in the shortest time possible. It was a big investment for the company to make in such uncertain times but Marel's specialists worked quickly to install an I-Cut 130 PortionCutter for the company to trial. The trial was a great success, and the company was immediately able to experience the portion cutter's flexibility in handling various types of product and utilizing the advanced cutting programs. The I-Cut 130 offered a good solution to help the company transition its processing to quickly address this new segment.