A growing market

摘要

The US Hispanic market currently has a population of 57.5 million and buying power of more than $1.7 trillion and increasing every month, according to the latest data from Nielsen. And with projections reporting that by 2060 the population will nearly double and make up almost 30 percent of the US population - with buying power exceeding $3.5 trillion - it's a segment that companies in the meat and poultry industry are keeping a close eye on and dedicating increased resources toward.