Media Reports of Olympic Success by Chinese and American Gold Medalists: Cultural Differences in Causal Attribution

摘要

Our study examines media reports of attribution of success by American and Chinese gold medalists at the 2008 Beijing Summer Olympics. Broadcast interviews were selected from official websites of NBC from the United States and CCTV from China. In addition, news reports from Chinese and American print media were selected through the Access World News database between August 8, 2008 (start of the Olympics) and August 31, 2008 (1 week after the closing ceremony). Results show that Chinese athletes, as reported by both Chinese broadcast and print media, attributed success to situational factors such as support and encouragement from socially important others, societal motivation, and national pride. American athletes were reported by American media to attribute success to dispositional factors such as personal characteristics and self-motivation. These results suggest that individual accounts of success as reported in the media are consistent with cultural norms and values.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15205436.2012.677092