Editorial

摘要

This Special Issue of Marketing ZFP - JRM is dedicated to Joachim Zentes (Saarland University, Saarbriicken). On June 22nd, 2014, he celebrates his 67th birthday. As his students for our doctoral theses and habilitation theses, we (Bernhard Swoboda, Dirk Morschett, and Hanna Schramm-Klein) have decided to ask the Managing Editor of Marketing JRM, Heribert Gierl, to give us the opportunity to edit a Special Issue in his honour, particularly in this journal for which he has been an editor for over 30 years. We wish to thank the editorial board of the journal for allowing us launch this project and for keeping it confidential from Joachim Zentes until publication and we would like to express our sincere gratitude for Heribert Gierl's continuous and work-intensive support throughout the process.