Editorial

摘要

In Paper "Do Stakeholder Influence Each Other in Their Reputation Building Process? - A multi-level analysis" Susanne Hanefeld and Michael Lingenfelder examine the question whether a reputation management should address all stakeholder groups undifferentiated or if there are specific characteristics in the different stakeholder groups or even interrelations between them. The authors identify interrelations between the perceived corporate reputations by different stakeholder groups. The study shows that stakeholder groups influence each other in the development of corporate reputation. The company can deploy the influencing group for reputation building in the other group and therefore optimize its activities.