Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

摘要

Intuition and precious research suggest that creating a com- pelling online environment for Web consumers will have nu- merous positive consequences for commercial Web provid- ers. Online executives note that creating a compelling online experience for cyber customers is critical to creating com- petitive advantage on the Internet. Yet, very little is known about the factors that make using the Web a compelling ex- perience for its users, and of the key consumer behavior out- comes of this compelling experience.