New Editorial Structure for Marketing Science

摘要

Marketing Science recently announced a new editorial structure for the journal. In this editorial, we describe the roles of editor-in-chief (EIC) and senior editors (SEs) and the review process under this new structure. The new structure was developed based on recommendations of a task force appointed by INFORMS. The task force, with Peter Fader as the chair and Bart Bronnenberg, Ganesh Iyer, Scott Neslin, Oded Netzer, and Kannan Srinivasan as other members, made its recommendation after conducting a comprehensive review of the journal that also included a survey of Marketing Science authors and other stakeholders. The most important aspect of the new structure is that it introduces a new position, senior editor, in the office of the editor. In brief, the EIC will work with and oversee a small number of SEs who will serve as the editor for the papers assigned to them. The inaugural set of senior editors is, in alphabetical order, Fred Feinberg, Ganesh Iyer, K. Sudhir, and Russ Winer.