In-water HISWA sustains reputation

摘要

Sailing trips, high-speed rib rides and yachting clinics are organised at the IJmuiden Boatshow 2009. Event marketing is strategy of choice for the organisers of in-water Hiswa to attract a wide audience of yachties, specially aiming at youth. Despite a slow market, the show will present a respectable number of boats and exhibitors, with 38 world's first presentations of new types of yachts.