In today's global economy, the case for incorporating sustainability measures that generate significant efficiencies is compelling for any industry, but none more so than shipping. "Using less energy saves you money" is a powerful message. However, despite the pressing need for efficiency, sustainability is still sidelined on the boardroom agenda, perhaps as a result of the lack of a clear regulatory path or pre-occupation with short-term survival. Apprehension about the cost of change and a lack of certainty around how to make sustainability scalable are common issues, but there are actions that can be taken now to provide a clear view of individual companies' (and therefore the industry's) emission levels and shape future regulation.
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