Intellectual Property Protection

摘要

Although most people have probably heard of patents, trademarks and copyrights, the general concepts embodied in these forms of intellectual property (ip) remain shrouded in confusion. It is not surprising that many members of the candy industry do not know enough about intellectual property to take advantage of its scope and effect — or to avoid potential intellectual property pitfalls created by competitors. This is one situation where ignorance is not bliss. Knowing how to stake out, a proprietary intellectual property position and how to avoid the proprietary positions of others will provide a bottom-line advantage to those who are ip savvy. On the one hand, imagine having the ability to stop a competitor from entering the same market as your best-selling product.