Lindt Facebook offer

摘要

Lindt & Spriingli recently gave away one million bags of its Lindor truffles to celebrate the launch of the company's new brand platform, "Lindt... Chocolate Beyond Compare." The offer was executec via an online coupon on the Lindi Facebook page starting October 9 2012. Consumers were required tc "like" Lindt in order to downloac the coupon for a complimentary bag of truffles (6 oz or less) redeemable at retailers nationwide and Lindt Chocolate Shops.