Big Data

摘要

Bernard Marr is one of the world's most respected voices when it comes to data in business. Currently, the hot business topic is big data, and we all need to know what it is and how it works. This book by Bernard Marr on big data will give a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well presented and practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross-section of companies and organisations. Big Data will take you through the five steps of the SMART model: starting with strategy, measure metrics and data, apply analytics, report results and transform.