Cruise tourism on the rise

摘要

Cruise tourism is a relatively new area that's gaining steam. The Cruise the Great Lakes campaign launched last summer as a regional marketing effort has prompted new lines to add the Great Lakes - St. Lawrence route to their itineraries. "We expect a roughly 30 % increase in cruise offerings over the next three years," says David Naftzger, executive director of the Great Lakes and St. Lawrence Governors and Premiers coalition. "And we can see a lot of additional growth very quickly with the further implementation of this marketing program."