"The market is flooded with volume as demand continues to increase month over month at unprecedented growth rates for direct-to-con-sumer e-commerce," comments Brian Weinstein, senior vice president of business development at Whiplash, a provider of omni-channel logistics services. Retailers vying to be the go-to brand among consumers are especially pushing logistics providers hard for services such as speed, flexibility, choice, cost and overall customer satisfaction. Cross-channel shopping options and a seamless customer experience, no matter where or when consumers are shopping, is the expectation today. The expertise of 3PLs can help shippers cut costs, manage complex functions and implement innovative logistics technologies.
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