How Many Users Does it Take to Change a Website?

摘要

Lighting control manufacturer Lutron Electronics Co., Inc. has taken the old sales adage "The customer is always right" to a whole new level. When redesigning its website, the company conducted more than 2,000 customer interviews to find out "what type of information they want and how they want to see it," says Stacey Kim, director of the company's web initiative.