BEST MAGAZINES OF 2006

摘要

Deeming 2006 disappointing for the magazine industry may be an exaggeration. Nevertheless, publishers have undoubtedly seen better years. Advertising revenue declined for a number of popular print titles, with publications such as Field & Stream, Outdoor Life, Vanity Fair, The New Yorker, Skiing, and Jane shedding significant numbers of ad pages over the course of the year, according to Advertising Age ("Magazines Finish Flat, but Hope for Better Q1" by Natives, 12/4/06). A noticeable drop in automotive and pharmaceutical advertising was partly responsible for these declines, although with Internet marketing techniques clearly improving throughout 2006, print publications were competing for a smaller piece of the pie than in previous years. Still, according to the Magazine Publishers of America web site (www.magazine.org), there was a two percent increase in the number of magazine launches during 2006.