Getting acquainted with social networks and apps: picking up the Slack in communication and collaboration

摘要

The use of social media to engage with audiences is becoming a standard practice for many businesses, organizations, libraries, celebrities and even political candidates. The popularity and importance of social media networks like Twitter, Facebook and Instagram cannot be ignored. The number of users on these networks continues to grow with 65 per cent of American adults using social networking sites (Perrin, 2015). Social networking tools provide an ease of communication that allows for increased interaction and audience engagement. Many of the elements that make social networking platforms strong communication tools are now being used internally, allowing employees of these organizations and businesses to collaborate and connect with the same ease as with external audiences.