THE RARE BREED: WHY WEIRDOS AND MISFITS MAKE EXCEPTIONAL ENTREPRENEURS

摘要

The Rare Breed challenges accepted wisdom about the ingredients for success, whether in the corporate world, as a startup entrepreneur, or in fields like the creative arts or nonprofit. As we discovered early in the days of Motto, any enterprise is most successful when its brand and output align with the passions and values of its leaders, no matter how unruly. The notion that people's most disorderly and piquant traits might be assets, not liabilities, could irrevocably alter the business landscape—for the better.