The activation of small inner-city streets is a core strategy in the creation of unique and vibrant places for people. Much attention is devoted to these projects, as cities vie to competitively position themselves. Atmosphere is a concept central to small-street activation and so ubiquitous within urban planning policies. However, what constitutes atmosphere is an emerging field of study within urban planning. Adopting a phenomenological approach, this paper presents a richly textured engagement with the lifeworld of a successful small-street activation initiative within Adelaide, Australia. In doing so, this paper provides a grounded case study of the phenomenological lived experience of atmosphere creation, revealing the complexities and opportunities of atmosphere within planning.
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