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Sales Sails Unfurled

机译:销售风帆展开

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摘要

Ebb and flow rule the oceans and the channel. For a time, a strong retail current ruled the channel, and some small VARs were sucked into its undertow. As captains of (computer) industry saw margins eroding, the MBAs at the helm casted up more salespeople. That didn't work for long, and the new flagship for successful VARs—launched in 1992—is tacking toward service, not product sales. This fits neatly with news from three companies that are expanding their roles in the channel. Westcon of Eastch-ester, NY (a specialized distributor), Acsys of Bedford, MA (an erstwhile network hardware vendor), and Digital Equipment of May-nard, MA (you know them) all had a tale to tell at the recent Networks Expo in Boston.
机译:潮起潮落统治着海洋和航道。一段时间以来,强劲的零售潮流主导了渠道,一些小型VAR吸引了人们的注意。随着(计算机)行业的负责人的利润下降,掌舵的MBA吸引了更多的销售人员。长期以来,这种方法并没有奏效,成功的增值经销商的新旗舰(于1992年推出)正在着眼于服务而非产品销售。这恰好与来自三家正在扩大其渠道角色的公司的新闻相吻合。纽约州Eastch-ester的Westcon(专业经销商),马萨诸塞州贝德福德的Acsys(以前的网络硬件供应商)和马萨诸塞州May-nard的Digital Equipment(您知道他们)在最近的Networks上都有一个故事要讲波士顿世博会。

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