Not by Name Alone

摘要

Scott Gerber, co-owner of Martin Scott Wines based in Lake Success, NY, has had a hand in launching three concept wines. He'll tell you that the hardest part may be coming up with a name. It's one thing to have an "Aha!" moment; the real trick, however, is coming up with a name that hasn't been used. Each of the Martin Scott concepts benefits from a very specific focus, supported by double-entendre.