The beverage network: What aspects of Beam's sales and marketing approach will change now that the company is part of the Suntory group? Kevin george: The merging of our companies is a really interesting combination. Suntory has a tremendous track record of success, yet the majority of the company's business is currently in Japan. Suntory is looking to make a major international play and with the $16 billion purchase of Beam, they are gaining access to our route to market. The biggest change retailers will see is much greater access to Suntory legacy brands like their Japanese whiskies. Suntory sees tremendous opportunity in the U.S. which is the largest spirits market in the world, and they operate in a long-term thinking mode just like we do, which is fantastic.
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