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机译:极度负面评级和在线消费者审查助人:产品质量信号的调节作用
Marketing Department Audencia Business School;
Department of Management and Production Engineering Politecnico di Torino;
CERGAM Aix Marseille Univ Université de Toulon;
electronic word-of-mouth (eWOM); extremely negative ratings; online consumer review helpfulness; signaling theory; negativity bias; online product quality signals;