The Supply Side in Market Simulations

摘要

Silos of expertise are commonplace within large organizations: Marketers talk to marketers and financial analysts talk to their financial colleagues. In organizations where functional expertise is kept relatively separate, however, overall product and market strategies can't be developed synchronously and implemented effectively. True optimization of the product portfolio might occur sometimes, but it never occurs unless marketing, finance, operations, and accounting routinely form strong teams to assess the value of individual products, product portfolios, and bundles of products.