Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand

摘要

Owing to the theoretical and managerial importance of materialism, several attempts have been made to cross-culturally examine Richins and Dawon's Materialistic Values Scale (MVS). However, the foreign applicability of the scale remains inconclusive. The current research responded to calls related to the use of reverse-worded items and the development of a shorter version of a single scale that can be cross-culturally applicable by examining Richins and Dawson's MVS in two different countries that possess different socioeconomic conditions and cultural values. The United States (n=276) and Thailand (n=262) were examined through the use of multigroup confirmatory factor analysis to assess measurement invariance. The findings revealed a reduced 10-item three-factor model of materialism that might be applicable in cross-cultural studies. Implications and future research directions are also addressed.