A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)

Mi Jung Kim; Jong Woo Jun

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A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)

机译：韩国移动广告案例研究：个性化和数字多媒体广播（DMB）

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This study explores cases of mobile marketing in South Korea, one of the leading countries in terms of mobile industries. By analysing mobile advertising cases, including that of digital multimedia broadcasting, this study documents the current market sit

机译：这项研究探讨了在移动行业方面处于领先地位的韩国之一的韩国的移动营销案例。通过分析包括数字多媒体广播在内的移动广告案例，该研究记录了当前的市场状况

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来源
《Journal of targeting, measurement and analysis for marketing》 |2008年第2期|p.129-138|共10页
作者
Mi Jung Kim; Jong Woo Jun;
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作者单位

Department of Advertising at the University of Florida;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
mobile advertising; mobile marketing; personalisation; digital multimedia broadcasting; korea;

机译：移动广告;移动营销;个性化;数字多媒体广播;韩国;

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专利

1. Digital Multimedia Broadcasting (DMB): Standards, Competition, and Regulation in South Korea [J] . J. P. Shim, Seungjae Shin, Martin B. H. Weiss JITTA: Journal of information technology theory and application . 2006,第2期

机译：数字多媒体广播（DMB）：韩国的标准，竞争和法规
2. The Battle Within:An Analysis of Internal Fragmentation in Networked Technologies Based on a Comparison of the DVB-H and T-DMB Mobile Digital Multimedia Broadcasting Standards [J] . Hakon Ursin Steen International Journal of IT Standards and Standardization Research . 2011,第2期

机译：内在的战斗：基于DVB-H和T-DMB移动数字多媒体广播标准的比较的网络技术内部碎片分析
3. Integrated mobile terrestrial digital multimedia broadcasting player compliant with the T-DMB, CMMB, and ISDB-T standards [J] . You Y.I., Jung S.M., Kim D.K. Consumer Electronics, IEEE Transactions on . 2010,第2期

机译：符合T-DMB，CMMB和ISDB-T标准的集成移动地面数字多媒体广播播放器
4. Market acceptance for the satellite DMB (digital multimedia broadcasting) services in Korea [C] . Yeong-Wha Sawng, Jeong-Su Lee, Hyun-Soo Han . 2005

机译：韩国卫星DMB（数字多媒体广播）服务的市场接受度
5. Bringing capital back in: A case study of the South Korean automobile industrialization. [D] . Lew, Seok-Jin. 1992

机译：引进资金：以韩国汽车产业化为例。
6. Mobile phone-based Multimedia Application Could improve Maternal Health in Rural Southwestern Uganda: Mixed Methods Study [O] . Angella Musiimenta, Wilson Tumuhimbise, Godfrey Mugyenyi, 2020

机译：基于手机的多媒体应用可以提高乌干达农村母体健康：混合方法研究
7. A case study of mobile advertising in South Korea [O] . Kim Mi Jung, Jun Jong Woo 2008

机译：韩国移动广告案例研究

A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)

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