Investigation and Study on the Present Situation of Enterprise Website Construction of Intellectual Property Agencies

摘要

With the help of some research tools, this paper analyzes and studies the present situation of website construction of intellectual property agencies in Beijing from the aspects of website domain name and age, website information service and website influence. The investigation shows that the comprehensive quality of websites is not high; the website influence and radiation is comparatively small, and the website utilization rate is comparatively low. The difference analysis on website construction indicates that there is no significant difference of different domain name age in page elements and website functions except download function, but there is a significant difference in Google PR value; there is no significant difference of different Google PR value in page elements and website functions except download function and search function. Based on the investigation research, this paper puts forward some reasonable suggestions in the aspects of consciousness of e-commerce and management, website information and service construction, SEO strategy and implementation.