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Executive summary of 'Explanation information and source in service recovery initiatives'

机译:“服务恢复计划中的解释信息和来源”的执行摘要

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摘要

We all know how frustrating and annoying it is when something that's is supposed to happen doesn't and you are not given a proper reason why. Telling customers what they need to know about service breakdowns is something some service organizations are good at and some aren't. How many times do you hear disgruntled passengers who are stuck in an airport lounge because their plane has been delayed or canceled complain, not so much about the inconvenience itself but more about the lack of information being given to them?
机译:我们都知道,当原本应该发生的事情没有发生,而您却没有给出适当的理由时,这会是多么令人沮丧和烦恼。告诉客户他们需要了解的有关服务故障的信息是某些服务组织擅长而有些则不然。您听到多少次因飞机延误或取消而被困在机场候机室的不满乘客的抱怨,与其说是不便本身,还不如说是他们缺乏信息的更多原因?

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    《Journal of Services Marketing》 |2014年第4期|346-346|共1页
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