机译:ViewPoint:在服务研究中使用神经科学工具
Vrije Univ Brussel Dept Business Brussels Belgium|Univ Ghent Dept Mkt Innovat & Org Ghent Belgium;
Univ Ghent Dept Mkt Innovat & Org Ghent Belgium;
Univ Ghent Dept Mkt Innovat & Org Ghent Belgium;
Service encounter; Emotion; Neuroscientific tools;