Gerald Joseph Goodhardt, 1930-2020

摘要

Gerald Goodhardt was a distinguished marketing scientist who was also a fine statistician. He was always determined to keep one foot firmly in both camps, and he was for example Chairman of the Market Research Society (1973-1974) as well as being Honorary Secretary of the Royal Statistical Society (RSS) (1982-1988). His research contributions were mainly in the area of consumer purchasing behaviour models in relation to markets and media, and he was latterly heavily involved with running the Ehrenberg-Bass Institute for Marketing Science in Australia. Gerald was born on April 5th, 1930. Winning scholarships to Marylebone Grammar School and Downing College, Cambridge, he obtained a degree in mathematics and a graduate diploma in statistics. He began his career working as a statistician for the Market Research firm Attwood Statistics Ltd and later joined Aske Research Ltd: a company set up in 1963 by Andrew Ehren-berg which had many well-known names as clients. In 1975, he entered academia as a Reader at Thames Polytechnic, and then in 1981 he was appointed the Sir John E Cohen Professor of Consumer Studies at the City University Business School. Here his mandate was to raise the level of the Master of Business Administration degree to international level. After retirement in 1995, he became an Emeritus Professor at City University, a Visiting Research Professor at the University of South Australia, a Visiting Research Associate at London South Bank University and a Visiting Professor at Kingston University.