How to communicate cyber-risk? An examination of behavioral recommendations in cybersecurity crises

摘要

This study intended to incorporate the Cognitive Appraisal Theory with the Extended Parallel Process Model (EPPM) by demonstrating that the appraisal process and emotional arousals are an essential part of people's risk message processing. A 2 (behavioral recommendations: present vs. not present) × 2 (threat: high vs. low) × 2 (message types) between-subject experiment design was used to investigate the effects of the intersection between organizational risk communication strategies on publics' negative emotions (i.e. fear and anxiety) and behavioral intentions in a cybersecurity crisis (data breach) context. Results confirmed the prediction and indicated that negative emotions (i.e. fear and anxiety) mediated behavioral recommendation and threat's influence on publics' behavioral outcomes such as compliance intentions, information seeking intentions and prosocial behavioral intentions. The study has practical implications for public policy making regarding the communication of cybersecurity risk.