机译:通过店内促销吸引注意力
Department of Marketing, Advertising, Retailing, and Sales, Auckland University of Technology, Private Bag 92006, Auckland 1142, New Zealand;
Department of Marketing, Advertising, Retailing, and Sales, Auckland University of Technology, Private Bag 92006, Auckland 1142, New Zealand,Retailing Faculty of Business and Law, Auckland University of Technology, Level 4, WY Building, 120 Mayoral Drive, Auckland 1010, Private Bag 92006, Auckland 1142, New Zealand;
Department of Marketing, Advertising, Retailing, and Sales, Auckland University of Technology, Private Bag 92006, Auckland 1142, New Zealand;
Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Private Bag 4800, Christchurch 8140, New Zealand;
In-store promotions; End-of-aisle; Shopper behaviour; Attention;
机译:眼动追踪模型所展现的直接上下文的力量可以追踪对竞争性编辑和促销内容的关注
机译:店内促销展示的管理和效果
机译:通过促销制定店内品牌策略和关系表达
机译:在正确的地方:促销显示的店内位置可以改变购物者的注意力和购买决定
机译:促进投资:政府如何竞争外国直接投资。
机译:通过竞争性刺激评估确定的非持续性注意力或刺激传递增强灭绝对注意力维持行为的影响。
机译:根据品牌和类别水平衡量店内展示与特色广告和贸易促销与消费者促销的实证比较