Moneyball: The Art of Winning the American Dental Association Membership Renewal Game

摘要

We analyzed 2010 Virginia Dental Association (VDA) membership data to identify predominant factors to American Dental Association (ADA)/VDA membership renewals, Multivariable regression analysis revealed that age, specialty, geographic location/local component, ADA years, VDA years, and dues payment percentage were related to renewals. Nonrenewals occur predominantly among newer members-those with ADA membership years ＜5 years, 6-10 years, and 11-15 years renew 81%, 94%, and 98% of the time, respectively (p = .0004). Newer members should be the target segment in relationship building. Further studies need to evaluate core services performance related to membership renewals, especially for this group.