The Future of Radio is Still Digital—But Which One? Expert Perspectives and Future Scenarios for Radio Media in 2015

摘要

The future of radio is now much less obvious and clear than it appeared 10 years ago. Instead of a transition from analog to digital audio broadcasting (DAB), there is a selection of alternative technological options for digital audio delivery. This article studies how 43 people in key positions related to the radio industry in four European countries and Canada view the future of radio and which delivery technologies they consider will be most successful. In addition, it analyzes the motives and reasons why certain technologies are seen as more promising. Finally, it presents different future scenarios for radio media.