The Development of News as a Viable Format in Philippine Radio (1960s- Present): A Study of DZRH and DZBB

摘要

This article traces the development of news as programming content in Philippine radio from the 1960s to the present. Two radio stations, DZRH and DZBB, were chosen for the study. Aside from their popularity among Metro Manila listeners, they are also similar in content (news and information-oriented programs) and have long histories. The case studies show the socio-political, regulatory, economic, and technological influences on the metamor-phosis of DZRH and DZBB into news-oriented radio stations. Attention was given to the changes in news program format, news production, and the ratings and advertising of the two stations.