Discourses of American Indian Racial Identity in the Public Relations Materials of the Fred Harvey Company: 1902-1936

摘要

This study explores the discursive identities constructed by Harvey Company personnel around American Indians in their tourist promotional literature and practices, merchandising, and employee relations practices. The study disputes the dominant narrative that the company promoted only cultural imperialism and commodification, using the cultural-economic model of public relations practice to provide a more nuanced lens that reveals varying, and sometimes conflicting, discourses used to achieve and legitimize organizational objectives. The findings suggest ways in which public relations, tourism, and ethnicity form interrelated areas of study that deserve further theoretical development.View full textDownload full textCorrectionRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/1062726X.2011.605972