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The Annual Earnings Press Release's Dual Role: An Examination of Relationships with Local and National Media Coverage and Reputation

机译:年度收益新闻稿的双重作用:考察与地方和国家媒体报道和声誉的关系

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This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the greatest relationship with the positive content in local media coverage and negative content in national media coverage. The reputation, as determined by sophisticated investors, was related to the neutrality of the annual earnings press release in combination with the length of local and national newspaper coverage.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/1062726X.2012.626131
机译:这项研究分析了《财富》杂志“美国最受尊敬的公司”中207家的年度收入新闻稿以及当地和国家报纸对这些收入的报道,以探讨媒体议程的设置以及与声誉的关系。发现年度收入新闻稿与当地媒体报道中的积极内容和国家媒体报道中的负面内容关系最大。由经验丰富的投资者确定的声誉与年度收益新闻稿的中立性以及本地和国家报纸的报道时间长短有关。查看全文下载全文相关的var addthis_config = {ui_cobrand:“ Taylor&Francis Online”, services_compact:“ citeulike,netvibes,twitter,technorati,美味,linkedin,facebook,stumbleupon,digg,google,更多”,发布:“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/1062726X.2012.626131

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