Ethics and Ethos: Writing an Effective Newspaper Ombudsman Position

摘要

Ombudsmen are profoundly a part of the ethos of newspaper journalism. In this essay, I argue that Daniel Okrent's tenure as the public editor of The New York Times provides American journalism and individual ombudsmen a model by which to meet part of the ethical standard Meyers (2000) posits. I assume that individual ombudsmen should assert moral authority in the position through a persuasive use of rhetorical ethos. The ethical appeals of Okrent and Michael Getler, ombudsman at the Washington Post, were compared. Despite structural and institutional similarities in the positions, Okrent's ethical appeal fits Meyers' model and Getler's does not.