Journal of Marketing Research in the New Competitive Journalistic Environment

摘要

February, the first annual issue of Journal of Marketing Research (JMR), is the traditional time for new JMR editors to answer questions about their policies. What kind of work will be favored? How will the new editor try to shape the field? The purpose of this first editorial is to answer such questions. The simple answer can be given in one sentence. Through the associate editor (AE) system, I will broaden the range of articles that JMR publishes and focus on high-impact articles that reflect the cutting edge of research while striving to make them increasingly accessible to a wider range of scholars and practitioners.