Reframing strategic thinking: emergence beyond the box

摘要

Strategy has eluded a universal definition even though the concept is central to the field of management (Hatton and Bruce, 1994) - an outcome ensuing from the contradictory perspectives of the diverse schools of thought evident in the literature and a research culture arguably far from mature (Caldart and Ricart, 2004, p. 96). Whether it is predominantly a concept founded on planning, thinking, configuring, positioning, competency acquisition, or emergence remains unclear and disputed. It is also evident that strategy is a term that is often misunderstood, frequently being seconded to make a statement seem more important or provide a decision with more weight or credibility.