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首页> 外文期刊>Journal of macromarketing >Structuring The Global Marketplace: The Impact Of The United Nations Global Compact
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Structuring The Global Marketplace: The Impact Of The United Nations Global Compact

机译:构建全球市场:联合国全球契约的影响

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摘要

During the past seven years, the United Nations Global Compact has become the largest voluntary corporate-citizenship initiative attempting to elevate and level the norms of corporate behavior in world markets. Its strategy of attracting volume of members versus commitment to performance of the Compacts 10 principles does not provide a base of innovators and early adopters necessary to gain respect from the vast majority of international companies. Thus, the Compact is unlikely to instill the norms embedded in its ten principles in the world market in any meaningful way to engender fairer and more efficient global markets.
机译:在过去的七年中,联合国全球契约已成为最大的自愿性企业公民倡议,旨在提升和提高世界市场中企业行为规范。它的吸引成员数量与对履行《契约10》原则的承诺的策略并没有为赢得绝大多数国际公司的尊重提供必要的创新者和早期采用者基础。因此,契约不太可能以任何有意义的方式将其十项原则中所包含的规范灌输给世界市场,以促成更公平,更有效的全球市场。

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